Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than highlighting the services it offers. Debuting with a 60-…

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Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is curre…

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How Frontier Communications Added $4 Million in Revenue With Direct Mail

Direct mail is far from dead–at least, if you’re a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apartment to apartment, direct mail could even be a growing …

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Target Executive Rejoins the Agency World With MDC Partners’ Colle McVoy

Typically, agency talent leaves to go client-side–but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from Target, where she spent nearly seven years and most r…

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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, inf…

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Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap

Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this…

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Pinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers

Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which enables brands to highlight the content they want pe…

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Maltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympic…

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Fefe and Ryan Bird joined ZEN Lighter Club

Fefe and Ryan Bird joined ZEN Lighter Club

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After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected confidence about the ambitious plan at the time, McCarthy…

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