Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

It’s prime cocktail hour at NBCU’s beachside cabana. The Cannes Lions festival is in full swing. Network executives are holding court, entertaining marketers and media mavens as the Mediterranean sun blazes, the ros? flows and live music wafts across t…

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These 29 Marketing Innovators Are Changing the Game for Fans and Brands

From this year’s Winter Olympics in Pyeongchang, South Korea, to the World Cup in Russia and beyond, these 30 leading sports innovators are upping their game, employing new marketing data tools and strategies to enhance the fan experience. For Adweek’s…

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