Netflix May Spend $300 Million to Buy a Billboard Company

Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that has proved quite effective over the decades, and on…

Read More Here! 0

The Weather Channel Is Transforming the Way We Think About Weather

The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media entrepreneur and TV personality Byron Allen. Now, it’s making…

Read More Here! 0

The Weather Channel Is Transforming the Way We Think About Weather

The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media entrepreneur and TV personality Byron Allen. Now, it’s making…

Read More Here! 0

How NBC Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures

Brands pay a lot of money to advertise on NBCUniversal’s vast portfolio of media assets. That’s why the company is helping its advertisers and agency partners understand just how many people are consuming their commercials across all viewing platforms,…

Read More Here! 0

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory and a paucity of measurement tools have prevented adv…

Read More Here! 0

Categories