Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was the m…

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4 Ways Data Can Influence Consumers Along Their Buying Journey

U.S. car sales are estimated to reach 16 million this year. Original equipment manufacturers (OEMs) are doubling down on new designs, technology innovations and differentiating services to boost sales and win back customers. From reviews and ratings si…

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3 Questions to Ask Before Launching a Social Impact Initiative

Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at the core of their business. In a recent survey, 76…

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It’s Time to Ditch the Isolating Single Women Stereotypes and Expand Marketing Efforts to Include Them

“And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride.” Out of context, this reads like a coming-of-age tale for a doomed Jane Austen character. …

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It’s Time to Ditch the Isolating Single Women Stereotypes and Expand Marketing Efforts to Include Them

“And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride.” Out of context, this reads like a coming-of-age tale for a doomed Jane Austen character. …

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6 Ways Clients Can Support Their Agencies and Foster a Stronger Partnership

About 10,000 articles will tell you what clients need from their agencies. Trust. Flexibility. Creativity. Innovation. Thought leadership. Value. Focused expertise. Strategic insight. Agility. Seamless communications. 24/7/365 responsiveness. Security….

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How Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration

In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of inspiration for even the most progressive brand marketers….

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How Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers

During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: “If I can just convince a traveler to stay at my property once, we would have a customer for life.” Since getting …

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5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted–but, ultimately, it’s about fostering human connections. By adopting a customer-centric mindset and ensuring you have a connected techn…

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How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers’ broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it’s a cross between a beauty…

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