How Marketers Can Leverage Their Customers to Build Trust With Buyers

From fake news to Facebook, there is a crisis of trust in our culture. The 2018 Edelman Trust Barometer study showed it is only getting worse. In the past year, Americans’ trust in institutions has dropped nine points, the steepest decline ever measure…

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How Agency Life in Toronto Reflects the City’s Diversity and Innovation

Sorry fellow Torontonians, I couldn’t help myself. The headline will be the only Drake reference. I’m here to give you a guided tour on life in Toronto, and how it shapes our agency world. For a city that’s so rich and diverse in culture, I could go on…

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3 Predictions for Adobe’s Acquisition of Magento

If you don’t already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter. There has been plenty said across the industry about ho…

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How Aligning With Honesty and Openness Can Preserve Brand Reputations

It’s difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we’re all familiar with the concept of fake news and alternative facts propagated by the self-inter…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extre…

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy to…

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