These 3 Issues Will Shape the Future of Demand-Side Platforms

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencie…

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These 3 Issues Will Shape the Future of Demand-Side Platforms

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencie…

Read More Here! 0

5 Lessons Algorithms Must Learn From Journalism

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like “Don’t Mess With Texas Border Patrol” and “Satan: If I Win…

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How Davos Can Help Marketers Gain Greater Global Purpose

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what’s the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming …

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Why Every Brand Should Be Watching the Emerging Beauty Industry

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. M…

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Why Every Brand Should Be Watching the Emerging Beauty Industry

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. M…

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3 Ways Voice AI Will Change the Way We Shop in 2018

I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sa…

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The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this ye…

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The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this ye…

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Why Eliminating Net Neutrality Is Bad for Women

The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to f…

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