3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors

Nowhere is artificial intelligence evolving as quickly as with the virtual assistant “wars” playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between ma…

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Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values

Marketing teams talk a pretty good game when it comes to purpose-driven marketing” and “corporate responsibility.” That’s because they know that when those two disciplines are successfully conflated, the result is happy customers, increased sales and s…

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3 Things to Keep in Mind While Building Out a Social Strategy

Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out of home advertising and so on. When it comes to so…

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How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has two main approaches, and it is important to unders…

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Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My Career

Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean “celebrated,” as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has se…

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It’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging

It’s a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that there are now agencies whose sole purpose is to he…

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How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike

Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach travelers much earlier in the search and discovery pro…

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What Brands Can Learn From the NFL’s Missteps With Its Anthem Policy

With the NFL preseason starting up, some of us are debating whether football will continue as our country’s favorite sport. In May, the NFL officially came out against players’ national anthem protests, mandating fines for teams whose players kneel on …

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How a Focus on Innovative Performance Can Sync Media and Creativity

Is our creative investment really paying off? That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience a…

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How to Break Free From the Confines of a Creative Rut

“Creativity is just connecting things,” Steve Jobs famously said. While it’s true the best creative ideas can be generated out of something you’ve already seen and connecting those pre-existing experiences to come up with something new, it’s not always…

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