How These 3 Brands Are Taking Loyalty Beyond Points

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known by the brands we choose time and time again. And as …

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5 Tips for Refining Your Brand’s Email Marketing Strategy

Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools–even among millennials. In 2016, a survey of marketers revealed …

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5 Tips for Refining Your Brand’s Email Marketing Strategy

Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools–even among millennials. In 2016, a survey of marketers revealed …

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Nationwide’s ‘Goals’ Ad Highlights the Reward of Community Involvement

As marketers, our roles have evolved dramatically over the past five to 10 years. We are no longer marketers in the traditional sense of simply message and media, but in an expanded role that includes targeting, advanced analytics, customer experience,…

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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, inf…

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It’s Time for Marketers to Start Thinking Like Media Companies

Much has been made of the fact that television ratings for this year’s Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major n…

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It’s Time for Marketers to Start Thinking Like Media Companies

Much has been made of the fact that television ratings for this year’s Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major n…

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4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies

In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as “archaic.” He clarified his remarks at the 4A’s Accelerate conference to note that both the client and the agency are culpable in tha…

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Why the Rise of the Chief Change Officer Is a Business Imperative

Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an ove…

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Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year’s Cannes Lions will see a unique event: the formation of a CMO…

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