5 Tips for Integrating Audio Into a Marketing Strategy

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands…

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5 Tips for Integrating Audio Into a Marketing Strategy

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands…

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Nope, You Still Can’t Ask Google Assistant for 3 Things at Once

Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant’s Multiple Actions feature for three or more actions was live based on a tweet from Google’s hardware account, @MadeByGoogle, the functionality is not, in f…

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Microsoft’s Cortana and Amazon’s Alexa Are Now Working Together

Last month, at Microsoft’s annual Build Developer Conference, the company showed off what happens when two voice assistants–its own Cortana and Amazon’s Alexa–talk to one another. Cortana exec Megan Saunders asked Alexa, via an Amazon Echo, to order …

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Amazon Pulls Smart Toy CloudPets Amid Security Concerns

After claiming it planned to petition Amazon for the second time in as many months in the name of children’s privacy, software community Mozilla has once again been charmed by sweet nothings from the ecommerce giant and scrapped its missive. Last month…

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Why Amazon and Google’s Global Share of the Smart Speaker Market Is on the Decline

Amazon and Google’s grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in the first quarter of 2018, accounting for 43 percent…

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How Personalizing Voice Skills Can Give Your Brand a Digital Boost

We’ve heard the hype. We’ve seen the commercials. It’s hard to turn around and not hear the hype around voice skill devices. Whether it’s Amazon’s Echo family with its “ask Alexa” functionality or the Google Home Devices that are powered by the phrase …

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