How NBCU and A&E’s Partnerships Might Revitalize TV and Radio

This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV…

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A One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut

A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The Interconnect bills itself as a one-stop shop for ad buyers and…

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BET CEO Debra Lee Is Leaving the Company After 32 Years

It’s the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among African-American viewers for 17 years, with hits like The Game…

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BET CEO Debra Lee Is Leaving the Company After 32 Years

It’s the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among African-American viewers for 17 years, with hits like The Game…

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The CW’s Additional Night of Programming Could Shake Up Its Upfront Talks

While several TV networks are opting to reduce ad loads next season in the hopes of increasing engagement and brand recognition, The CW is not only keeping its ad breaks intact, but it’s also giving advertisers 20 percent more national inventory as it …

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Here’s What Ad Buyers Really Thought About Upfronts Week

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, …

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Here’s What Ad Buyers Really Thought About Upfronts Week

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, …

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The Television Industry Unites for Its First National Campaign Touting the Power of TV Ads

Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of TV advertising for “direct-disruptor” brands. The V…

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The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demo

As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing the season as the most-watched network among the 18- …

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Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providi…

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