The Television Industry Unites for Its First National Campaign Touting the Power of TV Ads

Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of TV advertising for “direct-disruptor” brands. The V…

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The Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demo

As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing the season as the most-watched network among the 18- …

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Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providi…

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Roseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With Trump

Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her …

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Roseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With Trump

Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her …

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Reviving a TV Series (Like Roseanne or Will & Grace) in a Few Not-So-Easy Steps

The strong ratings for this season’s returns of Roseanne and Will & Grace have prompted several rivals to revive other past-hit shows. “Right now, a lot of people are rushing to say, ‘Let’s dust this off, let’s remake that,'” says ABC Entertainment…

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3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts

During last year’s Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information from set-top b…

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Video: What It Takes to Be a Media-All Star

Adweek’s 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became lead…

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Video: What It Takes to Be a Media-All Star

Adweek’s 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became lead…

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Adweek Celebrates the Media All-Stars That Are Transforming the Industry

After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper hosted the cocktail party held Thursday evening at Q…

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