Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

What do you do if you’re a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you’re Disney-ABC’s Rita Ferro, who had expected to go into upfront talks with TV’s No. 1 comedy in the 18-49 demo, Roseanne, …

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Double-Digit Nickelodeon CPM Growth Powers Strong Upfront Gains for Viacom

After more than a month of relative silence, media companies are crossing the upfront finish line once again. On the heels of Discovery, Inc., wrapping its negotiations, another major cable portfolio–Viacom–has also put the finishing touches on this …

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After Wrapping Upfront Talks, Discovery, Inc Restructures Ad Sales Around 12 Top Networks

Ever since he was tapped to run ad sales for the merged Discovery Communications and Scripps Networks Interactive companies in March, Jon Steinlauf has been hinting at a major restructuring as he combined the two sales teams. “There’s going to be chang…

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CBS Announces Premiere Dates for Its Murphy Brown Revival and Magnum P.I. Reboot

CBS is often the first broadcaster to lock in its fall premiere dates, but the network took a month longer than usual to finalize its plans for the new season. Now the network, which was No. 1 in total viewers for the 10th straight year, has announced …

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NBC Sets Its Fall Premiere Dates, With Most Shows Debuting the Week of Sept. 24

As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it’s business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling out most of its fall shows during the first week o…

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Nielsen and Comcast Team Up to Measure VOD and OTT Ads

Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content. In the partnership, a…

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CBS Finishes Upfront Sales With Double-Digit CPM Increases

CBS wasn’t the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016’s negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiation…

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Thursday Night Football Helps Power Fox’s CPM Upfront Gains

As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its “business as usual” mantra by putting the finishing touches on its upfront negotiations, almost three weeks earlier than last year. The company–whi…

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The CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent

The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network’s additional night of programming this fall–it’s expanding to S…

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Here’s What BET Will Look Like Without Longtime CEO Debra Lee

Debra Lee has left the building. For the first time in more than two decades, BET Networks is under new management after the longtime CEO departed the company last week, 32 years since she first arrived at BET. Now, the company is moving forward under …

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