What Will Be the Talk of 4A’s Next Year?

Several things dominated the conversation at the 4A’s Accelerate conference in Miami last week: the agency-client relationship, how agencies will handle the #MeToo movement, what’s the best way to build a diverse and inclusive agency and the Parkland s…

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4A’s Attendees Predict How the Ad Industry Will Evolve Over the Next 5 Years

Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else–that five years down the road, the landscape for them is going to look vastly different than it does today. And, rather than dwelli…

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WPP’s Wunderman Launches an Onsite Practice as an Alternative to In-House Agencies

WPP-owned digital shop Wunderman today launched a new onsite practice, called Wunderman Inside, promising to deliver faster, cheaper and more in-depth strategy and creative insights to clients. James Sanderson will run Wunderman Inside as managing dire…

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As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

After years of headlines about consultancies eating ad agencies’ lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn’t come as a surprise that they’re driving these chang…

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