GoDaddy Is Sitting Out Super Bowl LII

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort whic…

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NBC Will Air Winter Olympics Live in All Time Zones; Katie Couric Will Co-Host Opening Ceremonies

With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick–Katie Couric–to co-host the opening ceremony in the wake of Matt Lauer’s departure from the network. The network also announced that the Feb. 9 opening ceremony…

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Lexus Is Returning to the Super Bowl, This Time With a Marvel Spin

Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb…

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Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring Morgan Freeman and Peter Dinklage

What’s more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands–Doritos and Mountain Dew–will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (s…

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Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring Morgan Freeman and Peter Dinklage

What’s more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands–Doritos and Mountain Dew–will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (s…

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Keanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4–marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including …

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Keanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4–marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including …

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Stella Artois Teams With Matt Damon and Water.org for First Super Bowl Appearance Since 2011

AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called “Taps,” which stars Matt Damon. Created by the agency Mother, “Taps” and the “Make Your Super Bowl Matter” c…

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Stella Artois Teams With Matt Damon and Water.org for First Super Bowl Appearance Since 2011

AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called “Taps,” which stars Matt Damon. Created by the agency Mother, “Taps” and the “Make Your Super Bowl Matter” c…

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Skittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to Just One Teenage Fan

Skittles is creating a 60-second spot for the Super Bowl but the ad won’t air during the Big Game on Feb. 4. Instead, one teenage fan of the brand–Marcos Menendez from Canoga Park, Calif.–will see the ad and we’ll be able to see his reaction to the a…

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