People Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according…

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People Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according…

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Keanu Reeves Surfs a Motorcycle in Squarespace’s 30-Second Aspirational Super Bowl Spot

Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers’ inspirational and affirmation-heavy song “Adventures in Success” in Squarespace’s 30-second Super Bowl spot. The ad kicks off a new campaign for Squarespace, “Make It Happ…

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Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s Favorites

Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in–buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far. As hinted a…

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Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s Favorites

Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in–buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far. As hinted a…

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On the Adweek Podcast: Gerry Graf’s Favorite Super Bowl Ads, and How to Make a Great One

Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday’s Super Bowl LII, I sat down…

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Can NBC Break Its Own Super Bowl Ratings Record From 2015?

NFL ratings were down 10 percent this season, but NBC Sports execs haven’t given up hope of topping their own Super Bowl viewership record–114.4 million tuned in to watch Super Bowl XLIX in 2015, the last time it aired on NBC–during Sunday’s game. “W…

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Meet the Super Bowl Matchmaker for Brands and Artists

Daniel Sena’s favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) wit…

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This Hollywood Producer Is Finally Talking About His Secret Agency

For years, Microsoft’s most emotional and engaging ads–specifically, inspirational Super Bowl spots celebrating tech’s impact on people’s lives such as “Empowering Us All” (2014) and “Braylon O’Neill” (2015)–had an element of mystery. At the time of …

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5 Ads You Don’t Want to Miss During Super Bowl LII

Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”). Everyone else is gearing up for the o…

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