Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

It’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actua…

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Why SXSW Started an Awards Program Recognizing Immersive Experiences This Year

Over the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Cre…

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10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW

Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival’s thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more s…

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Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video at SXSW

Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony’s activation, which ran from March 15-16, concluded w…

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7 Stats That Sum Up What We Learned at SXSW

From Westworld craze to Elon Musk to dozens of branded activations, it’s been a busy week for marketers at South by Southwest. For this week’s recap of digital stats, we’re looking at the standout numbers behind the festival that got people talking. HB…

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Video: What Brand Marketers Can Learn From Mondo’s SXSW House Party

After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel. The company has a permanent gallery in Austin,…

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Video: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation

Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year’s Justice League, allowing festival-goers to get up close an…

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Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food

Land O’Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter–it’s also an agricultural co-op that uses technology to help …

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Grindr Sponsors a Queer “Edit-a-Thon” of Wikipedia at SXSW

For many around the world, Wikipedia is the first source of information they learn about a topic. That’s why WNYC’s Nancy podcast and Grindr teamed up to “queer the internet” and hosted an “edit-a-thon” of Wikipedia pages at South by Southwest. The goa…

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4 Things to Know About Marketing Cannabis Brands

As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana–from new products to distribution and growing practices–proliferates in …

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