Should Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them on the Air?

Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local stations around the country reading what appears to …

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The Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years

Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions, according to a new report from the Video Advertising Bur…

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Turner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report Live

ESPN and CBS aren’t the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report Live, in April. The new offering is distinguishing it…

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After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals

YouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues. The li…

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After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals

YouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues. The li…

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Fox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the net…

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High School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade and Intersport

High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016,…

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9 Ways Networks and Streaming Rivals Are Fighting Back Against Netflix This Year

The Television Critics Association’s winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to hundreds of TV journalists. But a company that never set…

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Roku Is Introducing an OTT Advertising Measurement Service

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OT…

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Roku Is Introducing an OTT Advertising Measurement Service

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OT…

Read More Here! 0

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