High School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade and Intersport

High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016,…

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9 Ways Networks and Streaming Rivals Are Fighting Back Against Netflix This Year

The Television Critics Association’s winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to hundreds of TV journalists. But a company that never set…

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Roku Is Introducing an OTT Advertising Measurement Service

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OT…

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Roku Is Introducing an OTT Advertising Measurement Service

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OT…

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Streaming Service Crackle Will Rebrand As Sony Crackle This Spring

Sony’s free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association’s winter press tour. The new name will allow Crackle–make that Sony Crackle– “to lean into the po…

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The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’

When a show is as big as of a commercial and critical hit out of the gate as The Handmaid’s Tale was last year–the Emmy- and Golden Globe-winning drama was also one of Hulu’s most-viewed shows in 2017–it sometimes goes off course in Season 2 as its c…

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The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’

When a show is as big as of a commercial and critical hit out of the gate as The Handmaid’s Tale was last year–the Emmy- and Golden Globe-winning drama was also one of Hulu’s most-viewed shows in 2017–it sometimes goes off course in Season 2 as its c…

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Hulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV Series, Catch-22

Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical series ER–which turned George Clooney into a megastar t…

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YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him

YouTube executives further explained their decision to distance themselves–but not cut ties with–one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a voyeuristic video of a dead body hanging from a tree in Japa…

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Thanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1 Billion

Hulu’s biggest year–as the company launched a live TV service and the critically-acclaimed The Handmaid’s Tale–paid off for the streaming service as its 2017 advertising revenue topped $1 billion, for the first time in company history. Additionally, …

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