Mother’s Day Was a Hot Topic on Facebook and Instagram in May

Mother’s Day sizzled across both Facebook and Instagram in May, while Memorial Day was the other holiday or event of choice for Facebook users and Instagrammers chatted it up about Cinco de Mayo, according to Facebook IQ’s analysis of Hot Topics for th…

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How Publishers Can Benefit From Demographic Audience Guarantees

From Facebook’s algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities through platforms like Snapchat, YouTube and Twitter…

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Facebook Tightened Its Policies on Advertising Accessories for Weapons

Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magaz…

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3 Ways to Make Your Marketing More Customer-Focused

“The customer is always right” gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a “very generous attitude” toward customers was understood to be t…

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When Bots Fail, So Do Brands

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And with the contin…

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What Generation Z’s Migration Away From Social Means for Marketers

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-…

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Why Airline Social Media Strategies Are Shifting to Private Interactions

Commercial airlines have used social media semi-successfully for many years, but many brands are shifting to private messaging. In other words, instead of broadcasting updates, responding to user questions and creating discussion threads, brands are st…

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Should TV Content Owners Fear Fair Use?

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the owner’s rights. But in…

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Top Communications Exec Elliot Schrage Is Leaving Facebook

Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month, will remain with Facebook until a replacement is na…

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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network’s recent introduced policy on political ads. Facebook announced last month that all election-related and …

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