Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV

Television isn’t dying, but it is changing. Commercials today are not standalone ads: They’re integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awar…

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Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Members…

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Facebook Revealed 3 New Ad Solutions for Video Game Marketers

Facebook introduced three new ad tools for video game marketers, designed to help them reach valuable players. First, developers can now activate playable ads, which let players try a game in their News Feed to decide whether or not they want to downlo…

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Facebook Is Welcoming Youths Through the Doors of Its Digital Literacy Library

Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up with the Youth and Media team at the Berkman Klein Center for Internet …

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Facebook and the National Urban League Will Team Up to Offer Digital Training in 13 Cities

The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial …

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How Much Time Did You Spend on Facebook and Instagram Today?

Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook director of research David Ginsberg officially unve…

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How Much Time Did You Spend on Facebook and Instagram Today?

Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook director of research David Ginsberg officially unve…

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Flight Canceled: Facebook Isn’t Rolling Out an Airplane Reaction

The airplane Reaction that has recently been spotted on Facebook–even spawning a Reddit thread–has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it’s confusing everyone! ???????? pic.twitter.com/TuzmuHEJ7P -…

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Unmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter, Instagram

Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric. The scuffling Wa…

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Facebook Made Another Round of Changes to Its Video Ad Metrics

Facebook announced some changes to the metrics that are available to brands using its video ads. Noting that people have the ability to rewind and rewatch parts of video ads on Facebook–an option not available in most pre-roll or mid-roll ads on other…

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