Nielsen Social Content Ratings, Week of Jan. 15: The Matchup for Super Bowl LII Is Set

The National Football League’s two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS,…

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Flicks: Facebook’s New Way of Measuring Time

Facebook just created a new way to measure time, but you won’t be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1…

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Tumblr: Here’s How to Change Your Username in the Mobile App

Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr’s website. Our guide will show you how this feature works. Note: These screenshots were captured…

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4 Ways to Apply Data Science to Social Media Marketing in 2018

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particul…

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The Cast of Stranger Things Owned the SAG Awards Red Carpet on Twitter

Netflix drama Stranger Things dominated Twitter during the red carpet leading up to the 24th Annual Screen Actors Guild Awards at the Shrine Auditorium in Los Angeles Sunday night. The five most-tweeted-about celebrities from the red carpet were all fr…

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Facebook Inked a Big-Time Esports Livestreaming Pact With ESL

Esports giant ESL announced an agreement to bring two of its top competitions–the CS:GO Pro League Counter-Strike: Global Offensive competition (with WESA, the World Esports Association) and the ESL One Dota 2 and CS:GO circuit–exclusively to Faceboo…

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Social Media Posts Don’t Matter

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they’re buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and in…

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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging applica…

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WhatsApp Just Rolled Out an Android App for Small Businesses

Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of their own. The Facebook-owned messaging app announ…

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Instagram Added Activity Status to Instagram Direct

Instagram’s latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app’s messaging feature, Instagram Direct, now includes activity status, which adds a line below user names sharing the last time t…

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