Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, you’ve seen screenshots or embedded tweets that helped tell that story. That’s because Twitter is the destin…

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Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, you’ve seen screenshots or embedded tweets that helped tell that story. That’s because Twitter is the destin…

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YouTube: Here’s How to Hold Messages for Review During Livestreams

Last fall, YouTube launched a “hold for review” feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold “potentially inappropriate messages” sent during livestreams for their review. Our…

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YouTube: Here’s How to Save Data When You’re Not on WiFi

Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you’re connected to a WiFi network? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube app on iOS. St…

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What Human Teams Can Learn From Machine Learning Marketing Algorithms

Artificial-intelligence-powered automation of human jobs has been a hot topic over the past decade. But while factory workers and other manual roles may have grimly accepted their position in the firing line, most skilled white-collar workers with crea…

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How Facebook Live Helped Accelerate Growth for These 3 Businesses

Yes, Facebook’s going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn’t going anywhere anytime soon. As of 2017, one of every five Facebook videos was live, according to vice president …

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YouTube Updated Creators on its 2018 Priorities

YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since the beginning of the year, YouTube has increased it…

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How Consumer Talk Supercharges Advertising

“Advertising is really a conversation-starter,” Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh’s insight as chief marketing officer has propelled great advertising an…

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LinkedIn: Here’s How to Ask a Connection for a Recommendation

Did you know LinkedIn allows you to ask your connections for recommendations that can be displayed on your profile? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, in additi…

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Don’t Let an Algorithm Determine if You’re Worth Hiring or Not

What you post on social media and the strength of your personal brand will have a direct impact on your career in this industry. Online screening has skyrocketed over the last few years. We all leave a giant footprint on the web, and organizations incr…

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