Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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The Handmaid’s Tale Author Margaret Atwood Talks Trump, Dystopias and Season 2

It’s safe to say James Comey and Michael Wolff are not among Donald Trump’s favorite authors. But the same can likely be said of the prolific Canadian writer Margaret Atwood, whose 1985 novel turned award-winning Hulu series The Handmaid’s Tale, spoke …

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Editing Tweaks That Can Boost Your Video’s Performance on Facebook

A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they’re leaving potentially millions of views on the table. Facebook video culture…

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Amid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset

Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of the few places without such uncertainty, AMC Netwo…

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Why 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to the 1950s

In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman’s Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos…

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Set in the Street Lets Passersby Interact With Ornate Sets—in the Street

When Justin Bettman first created his ongoing photo project, “Set in the Street,” he did so because he wanted to create elaborate sets but didn’t want to rent an expensive studio to bring his project to life. Plus, he reasoned, you’re really only payin…

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Netflix Will Soon Be Included in Xfinity Packages

Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users accounts could switch over to the streaming service w…

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Intimate and Insightful, These Shaving Interviews for Bevel Explore Subtle Challenges for Men of Color

Tristan Walker has one question for consumers: “Have you ever seen a black man shave?” As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color–and their specific challenges–are…

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Hennessy’s Latest Opus Celebrates a Forgotten Cycling Legend in This Dark, Inspiring Film

Marshall “Major” Taylor was one of the most renowned track cyclists of his time–and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the world and was the first African American world champion…

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Could This Ad-Free Social Media App Go Mainstream Amid Facebook’s Privacy Woes?

During Mark Zuckerberg’s hearing in front of the U.S. Senate on Tuesday, Sen. Orrin Hatch asked the beleaguered Facebook chief executive, “How do you sustain a business model in which users don’t pay for your service?” Zuckerberg: “Senator, we run ads….

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