If You Love Watching Professional Bowling on TV, Fox Sports Has You Covered

As Fox continues to expand its sports packages with an eye toward stabilizing the company after the Disney deal, it has made a multiyear deal to broadcast an unexpected sport: professional bowling. Fox Sports and the Professional Bowlers Association (P…

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Sunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation, the Show’s Sole Sponsor

Sunday’s Family Guy was supposed to be the animated comedy’s first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation will be the sole sponsor for Sunday’s extended epis…

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Sunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation, the Show’s Sole Sponsor

Sunday’s Family Guy was supposed to be the animated comedy’s first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation will be the sole sponsor for Sunday’s extended epis…

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No, John Cena Will Not Be Hosting Nickelodeon’s Blue’s Clues Revival

During Nickelodeon’s upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of advertisers, buyers and Viacom staffers. The WWE superstar an…

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As Netflix Upends the Industry, 86% of the Content People Consume Is Still Ad-Supported

Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry, which has resulted in a number of networks–including N…

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From the Super Bowl to This Is Us, NBC Is Using Its Biggest Telecasts to Launch Rise

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC’s Rise. The network gave the drama–about a high school teacher (How I Met Your Mother’s Josh Radnor) who takes over the theater departme…

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ABC Pulls a Black-ish Episode That Would Have Touched on National Anthem Protests

Black-ish is usually one of ABC’s most brand-friendly shows, but the network decided not to air a politically charged episode of the sitcom that could have potentially alienated some of those advertisers. The network said it had pulled an episode of th…

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Can American Idol’s Return Hit the Right Notes for ABC?

ABC’s surprise revival of American Idol, which had ended its run on Fox in 2016 after 15 seasons, dominated last May’s broadcast upfront week. While ABC touted the pickup as a great fit for its network, its rivals publicly questioned the economics of t…

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How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getti…

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How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getti…

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