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We’re Magnetic Hires Director to Build Out Consumer Research and Insights Practice

Today, experiential agency We’re Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We’re Magnetic’s New York …

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We’re Magnetic Hires Director to Build Out Consumer Research and Insights Practice

Today, experiential agency We’re Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We’re Magnetic’s New York …

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How 3 New York Creatives Are Helping Give Students a Voice on Gun Control

Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren’t old enough to vote. Inspired by recent student activism, thr…

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How 3 New York Creatives Are Helping Give Students a Voice on Gun Control

Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren’t old enough to vote. Inspired by recent student activism, thr…

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American Express to Review Its Global Media Business After 20 Years With WPP

The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. “We are evaluating the way we buy media globally,” said AmEx vice president of p…

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American Express to Review Its Global Media Business After 20 Years With WPP

The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. “We are evaluating the way we buy media globally,” said AmEx vice president of p…

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Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’

The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made l…

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