Why Live Video is the Apex of the TV-Digital Convergence

The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we’ve seen Twitter unveil a slate of livestreaming programs, coupled with new video advertising services. Hulu and YouTube, likewise, made …

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Why Live Video is the Apex of the TV-Digital Convergence

The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we’ve seen Twitter unveil a slate of livestreaming programs, coupled with new video advertising services. Hulu and YouTube, likewise, made …

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Telemundo Programming to Be Streamed on Hulu

Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service. The platform will add episodes from more than 25 series including El Se?or de los Cielos, Se?ora Acero and Algu…

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4 Ways NewFronts Made Video Accessible for Business-to-Business Brands

The 11th annual NewFronts wrapped up late last week in New York City, and we learned that video is now everywhere, which should excite marketers regardless of their industry. Video is more than an exciting medium; it amplifies the intended emotion in a…

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The New York Times Is Getting a Show on FX Based on Its Podcast, The Daily

At its NewFront presentation last week, New York Times executives spent a lot of time talking about taking their journalism off the page, and developing film and TV projects. Assistant managing editor Sam Dolnick even teased a potential series based on…

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Quartz Joins Digital Ad Marketplace Concert to Reach Top Execs

The news website Quartz has signed on to Concert, a digital ad marketplace created by Vox Media and NBCUniversal, the companies announced today. The new partnership allows for a vertical on Concert called, “Concert C-Suite” to reach top executives and,…

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Vice Media’s New CEO Makes Her Debut On The NewFronts Stage

Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year’s NewFront presentation. Instead, attendees heard from Smith’s CEO successor, Nancy Dubuc, who officially takes over May 29. Dubuc, who left A+E Netw…

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Vice Media’s New CEO Makes Her Debut On The NewFronts Stage

Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year’s NewFront presentation. Instead, attendees heard from Smith’s CEO successor, Nancy Dubuc, who officially takes over May 29. Dubuc, who left A+E Netw…

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6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some…

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Digitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This Year

Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the Publicis network tried to persuade its clients in a…

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