Air New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter

Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji tha…

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After One Year, Lara Cohen Returns to Twitter

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she’s back, in a new role. In between Twitter stints, Cohen served as senior vice…

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Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to Earth, and it constantly faces an impatient Wall Stre…

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Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to Earth, and it constantly faces an impatient Wall Stre…

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BlackBerry Refuses to Give Up

On Oct. 20, 2011, Secretary of State Hillary Clinton was aboard a C-17 Globemaster military plane bound for Libya. While waiting for takeoff, Clinton–wearing a pair of dark sunglasses–began pecking at her smartphone, her face a mask of determination….

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This Digital Ad Format Guru Lives and Breathes Outside the Box

Sport-bike racer, six-patent holder, biometric lab creator–these are just a few of Walter Geer’s self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he creates and delivers “high-impact ad formats” to companie…

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Hypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500

Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI Friday’s called Flanagan (named for Tom Cruise’s charact…

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Snapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps

Snap Inc. detailed Snapchat’s two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy’s library for animated GIF stickers they can add to their Snaps. Snapchat users can access the Giphy library by tapping t…

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How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising…

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Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

Once upon a time, beacons–Bluetooth-powered devices that can push messages to smartphones–offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and ex…

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