Here’s How Voice Technology Is Becoming More Inclusive

In 1972, Julia Child’s PBS show The French Chef became the first program to offer captions for the hearing impaired. It was a watershed moment for the deaf and hard of hearing in the U.S., and television became increasingly inclusive thereafter. Almost…

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Facebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools for Now

Facebook is hopeful about its plans to build out WhatsApp’s offerings for business accounts, but it’s staying mum on whether ads might be coming to the encrypted messaging service. David Fischer, Facebook’s vice president of business and marketing part…

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Microsoft’s Cortana and Amazon’s Alexa Are Now Working Together

Last month, at Microsoft’s annual Build Developer Conference, the company showed off what happens when two voice assistants–its own Cortana and Amazon’s Alexa–talk to one another. Cortana exec Megan Saunders asked Alexa, via an Amazon Echo, to order …

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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The Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs

It’s a big week for the internet. Decentralized app protocol Blockstack has unveiled an app store for decentralized apps that, naturally, are called dapps, making this arguably the world’s first Dapp Store. Through the Dapp Store, consumers can access …

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Should Kids Have Their Own Voice Assistants?

Amazon is releasing new Alexa experiences for kids and parents, including the Echo Dot Kids Edition, which it says allows children to access age-appropriate content with their voices. But it begs the question: Do children need voice-enabled devices and…

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Did InMarket Fudge Its Publisher Relationships?

Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket for using its likeness in case studies. What’s more…

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How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent…

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Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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Walmart Is Giving Its Website a ‘Modern’ Makeover

In an attempt to create “a cleaner and more modern digital shopping experience,” Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty shopping experiences like the home specialty experience …

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