Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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Walmart Is Giving Its Website a ‘Modern’ Makeover

In an attempt to create “a cleaner and more modern digital shopping experience,” Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty shopping experiences like the home specialty experience …

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Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

First it was a wedding registry; then, carryout insurance. Now, Domino’s latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino’s Piece of the Pie Pursuit mobile game puts players in the middle of a Rube…

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Snapchat Lays Off 100 From Advertising Division in Department Restructure

After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again–and its latest round of layoffs targeted its advertising department. Snap is laying off 100 emplo…

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Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations

After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location. Location and social media have a long history of not working out well. Facebook h…

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This Web Design Company Is Launching Its Own Ecommerce Business to Compete With Shopify

Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today’s beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site without knowing how to code. In the same vein as othe…

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Rihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence

Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to criticize its rival. The ad, a promotion for the mobil…

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Oculus Celebrates Socially Conscious Virtual Reality Films at SXSW

Virtual reality: great for intense gaming experiences and apparently, immersive and socially important films. At least that’s what Oculus is trying to create with its VR for Good’s Creators Lab program. The company’s program pairs VR filmmakers with no…

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Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald’s McPizza and Wendy’s 2012 luxe hamburger with lobster claws and caviar) and revenue-minded marketing intended to drive incremental foot tr…

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Quartz’s New Chatbot Is Bringing Conversational News to Facebook Messenger

This year’s South by Southwest has been a world filled with over-the-top brand activations, surprise visits from Elon Musk and plenty of new products. Quartz took advantage of the atmosphere of the festival and released Quartz for Messenger on March 8….

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