Microsoft’s Cortana and Amazon’s Alexa Are Now Working Together

Last month, at Microsoft’s annual Build Developer Conference, the company showed off what happens when two voice assistants–its own Cortana and Amazon’s Alexa–talk to one another. Cortana exec Megan Saunders asked Alexa, via an Amazon Echo, to order …

Read More Here! 0

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

Read More Here! 0

The Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs

It’s a big week for the internet. Decentralized app protocol Blockstack has unveiled an app store for decentralized apps that, naturally, are called dapps, making this arguably the world’s first Dapp Store. Through the Dapp Store, consumers can access …

Read More Here! 0

Should Kids Have Their Own Voice Assistants?

Amazon is releasing new Alexa experiences for kids and parents, including the Echo Dot Kids Edition, which it says allows children to access age-appropriate content with their voices. But it begs the question: Do children need voice-enabled devices and…

Read More Here! 0

Did InMarket Fudge Its Publisher Relationships?

Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket for using its likeness in case studies. What’s more…

Read More Here! 0

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent…

Read More Here! 0

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

Read More Here! 0

Walmart Is Giving Its Website a ‘Modern’ Makeover

In an attempt to create “a cleaner and more modern digital shopping experience,” Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty shopping experiences like the home specialty experience …

Read More Here! 0

Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

First it was a wedding registry; then, carryout insurance. Now, Domino’s latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino’s Piece of the Pie Pursuit mobile game puts players in the middle of a Rube…

Read More Here! 0

Snapchat Lays Off 100 From Advertising Division in Department Restructure

After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again–and its latest round of layoffs targeted its advertising department. Snap is laying off 100 emplo…

Read More Here! 0

Categories