Facebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games

Major League Baseball will make 25 weekday afternoon games available exclusively via Facebook Watch during the 2018 regular season. Terms of the deal were not disclosed, but sources familiar with the agreement pegged the price tag for Facebook at $30 m…

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Zoosk Labs Jumps on the HQ Trivia Bandwagon With Lively

The company behind dating website and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app. Zoosk Labs debuted Lively in July 2016 as a dating app that enabled users to search for potential matches by…

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MLS and Twitter Reached a 3-Year Content Agreement

Major League Soccer will play on Twitter’s digital pitch for the next three years. The league and the social network announced a three-year pact covering live matches (which had been livestreamed on Facebook last season), highlights and features. The t…

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YouTube Studio Will Soon Become the Default, Along With Some New Analytics

YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators “over the coming weeks,” and three new metrics will be introduced, along with …

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50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag

Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network’s initial test run in a blog post. According …

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Q&A: Scott Rogowsky on Using His Improv Background to Become the Hottest Mobile Personality

After more than a decade struggling on the stand-up circuit, Scott Rogowsky is a bona fide star. Thanks to his gig hosting the addictive, mobile game-show app HQ Trivia, this native suburban New Yorker is recognizable to millions of Americans who log o…

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How HQ Trivia Is Inspiring a New On-Demand Viewing Model for Apps

Since December, twice a day, like clockwork, Terry Berger, a 17-year-old high school junior from Atlanta, has been playing HQ Trivia, the mobile app game-show sensation. At 3 p.m. Berger, her fellow students and teachers huddle together over their smar…

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Video: Watch HQ Trivia’s Scott Rogowsky Try to Pitch Your Favorite Brands

Over the past six months, Scott Rogowsky has risen to fame as the host of mobile game show HQ Trivia, which draws millions of people twice a day for the chance to win cash. Rogowsky has been trying to make it in New York’s comedy scene for a decade and…

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Laura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s New Campaign

If Laura Dern were to write a love letter to herself, it would say, “You’ve got this, Dern.” That’s one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More …

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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook mad…

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