On the Adweek Podcast: Who Is Shaping the Future of Media Strategy?

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a t…

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360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

“Let me start out by saying that here, creative is an adjective,” says 360i chief marketing officer Abbey Klaassen when describing her agency’s approach to media in 2017. “It’s not a noun, like, ‘that’s the creative.’ We are all creative.” Before war r…

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MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017

Whether by choice or by fate, IPG’s MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player…

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How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever

On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketi…

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