CANNES, France–When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire in…
Read More Here! 0The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice cream–which will be available at most Target stores b…
Read More Here! 0Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.” That’s…
Read More Here! 0Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…
Read More Here! 0Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…
Read More Here! 0Gen Zers and millennials today aren’t shy about telling you who, or in some cases, what they’re wearing. Even if the “what” happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and Auntie Anne’s fanny packs. It’s just the latest effort …
Read More Here! 0Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015–30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day–it landed a few strategic brand partner…
Read More Here! 0Music is a powerful thing. An artist can bring even the most unlikely of people together, while an ultra-catchy song can lead you to play that track over and over again, no matter the circumstances. Don’t believe us? Check out Spotify’s latest films, b…
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