Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

CANNES, France–When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire in…

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Target Partners With the Museum of Ice Cream for a Pop-Up That’s Made for Instagram

The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice cream–which will be available at most Target stores b…

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AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: ‘Don’t Watch’

Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.” That’s…

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New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…

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New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…

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Clothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their Biggest Fans

Gen Zers and millennials today aren’t shy about telling you who, or in some cases, what they’re wearing. Even if the “what” happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and Auntie Anne’s fanny packs. It’s just the latest effort …

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Brands Are Making Things in America Again, but Does ‘Made in the USA’ Mean Much Anymore?

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How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years

Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015–30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day–it landed a few strategic brand partner…

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How Chia Pet Grew Out of an Airport Shop and Into the Living Rooms of Americans

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Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads

Music is a powerful thing. An artist can bring even the most unlikely of people together, while an ultra-catchy song can lead you to play that track over and over again, no matter the circumstances. Don’t believe us? Check out Spotify’s latest films, b…

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