These Hilarious Faux Gym Ads Are Actually TV Promos

Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week, but not because fitness brands are suddenly targeting the network’s viewers during resolution seaso…

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How Sweet’N Low Taught Americans to Say No to Sugar

Louis Armstrong had two great loves in life–music, of course, and eating. The legendary trumpet player “ate just like a dog,” he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he’d also swallow antacids and …

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How Sweet’N Low Taught Americans to Say No to Sugar

Louis Armstrong had two great loves in life–music, of course, and eating. The legendary trumpet player “ate just like a dog,” he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he’d also swallow antacids and …

Read More Here! 0

Why the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople

Diets: They’re not just for gals anymore! And by the way, it’s not a diet. It’s a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape m…

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As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding

Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles (think, “I’m a Toys R Us Kid”) to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Ech…

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State Farm’s New This Is Us Campaign Includes 3 Ads Shot in the Style of NBC’s Hit Drama

This Is Us fans are used to the show’s technique of juggling storylines in various time periods, but starting with tonight’s episode, the time jumps won’t stop when the show goes to an ad break. NBC and State Farm are kicking off a multiplatform campai…

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State Farm’s New This Is Us Campaign Includes 3 Ads Shot in the Style of NBC’s Hit Drama

This Is Us fans are used to the show’s technique of juggling storylines in various time periods, but starting with tonight’s episode, the time jumps won’t stop when the show goes to an ad break. NBC and State Farm are kicking off a multiplatform campai…

Read More Here! 0

Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three …

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Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three …

Read More Here! 0

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