When Friends Struggle With Depression, This App Helps Avoid Potentially Harmful Phrases

We all want to help friends who are struggling, so it’s a natural human impulse to send them a quick note of support. However, because many don’t understand the depth and seeming inescapability of depression, those well intentioned words can often have…

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Deadpool Is Now Espolòn’s Creative Director

Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he’s now pitching Espol?n tequila as the company’s “creative director of culture ‘n’ stuff.” The first spot will debut la…

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Deadpool Is Now Espolòn’s Creative Director

Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he’s now pitching Espol?n tequila as the company’s “creative director of culture ‘n’ stuff.” The first spot will debut la…

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Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels

The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matte…

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Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels

The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matte…

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Nationwide’s ‘Goals’ Ad Highlights the Reward of Community Involvement

As marketers, our roles have evolved dramatically over the past five to 10 years. We are no longer marketers in the traditional sense of simply message and media, but in an expanded role that includes targeting, advanced analytics, customer experience,…

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Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released “Radical Luxury,” a 60-second film appearing in movie theaters across U.K. cities like Birmingham, London and Manchester from Apri…

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Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking…

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Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered

CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a special “CVS beauty mark” somewhere on the image to sh…

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