Luggage Company, Away, Reimagines the Miserable Airport Experience With a Fun Pop-Up

A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed “Terminal A,” which is open from July 27 through Aug. 5. Customers ente…

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Here Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations

Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop for new and returning shows looking to delight and e…

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Fox Is Turning a Shake Shack Into Bob’s Burgers to Feed Hungry Comic-Con Attendees

Dozens of movies and TV shows will be looking to make a splash with fans during this year’s San Diego Comic-Con, which kicks off on Thursday. But only one of them is teaming up with Shake Shack in order to make a play for their appetite as well as thei…

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How This Baseball Fan Turned His Passion Into a Thriving Brand

A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to…

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How This Baseball Fan Turned His Passion Into a Thriving Brand

A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to…

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Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With Texas

“Don’t mess with Texas” is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in 1985. And EnviroMedia, the Austin, Texas, environmenta…

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Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With Texas

“Don’t mess with Texas” is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in 1985. And EnviroMedia, the Austin, Texas, environmenta…

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Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

CANNES, France–When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire in…

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Target Partners With the Museum of Ice Cream for a Pop-Up That’s Made for Instagram

The Museum of Ice Cream and Target have joined forces to create seven delicious flavors of ice cream and a New York City pop-up shop where people can sample them. In addition to the new line of ice cream–which will be available at most Target stores b…

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AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: ‘Don’t Watch’

Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.” That’s…

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