How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

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Bailey Lauerman Claims to Be Experts on Middle America

While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman’s years working with local and regional brands helped it “build this authentic understanding of what A…

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How ICM’s Branded Entertainment Chief Connected David Harbour With Tide

Carol Goll has a passion for products–and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the company’s general manager of brand marketing until h…

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The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide cus…

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How to Eliminate Bias in Data-Driven Marketing

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these…

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Q&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the Danger of Social Media

Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who co-created the show with Lisa Joy, ahead of the Westwo…

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Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity

Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media, and over the last four years, as he has built his m…

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Infographic: How Streaming Is Changing TV as We Know It

It’s no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they’ve been morphing the way we think about television as we know it, from cable subscriptions to binge-watching…

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Led by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands

Viacom has largely backed away from throwing mammoth upfront events, but during the rest of the year, the company has embraced them like never before for flagship networks BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount Network. “Building…

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Q&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved Over 2 Decades

In 2000, Harriet Pearson became IBM’s first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at the Washington, D.C.-based firm Hogan Lovells, is a…

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