Cashierless Tech Is Coming. Here’s How It Will Blow Up Retail

The debut of Amazon’s checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That’s because Amazon’s so-called “just walk out” technol…

Read More Here! 0

This 24-Year-Old Was a Patron at Alexandria Ocasio-Cortez’s Bar. Now, She’s Her Campaign Designer

Two years ago, Maria Arenas had just graduated from the Pratt Institute in Brooklyn (where she earned a BFA in graphic design and worked in the school’s print labs). She sent her resum? to “over 50 places” before she was hired as a graphic designer for…

Read More Here! 0

5 Must-Ask Questions for Prospective Creative Hires

Twenty-year veteran Christie Cordes, founder of Ad Recruiter–whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft–shares her five essential questions. Can you tell me which social communication platforms you participate in and what …

Read More Here! 0

Amid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now

During CBS Corp.’s quarterly earnings call last Thursday, Les Moonves sounded like his usual ?ber-confident self, making his typical boasts to investors about “record results,” “another very strong quarter,” “another terrific upfront” and “another grea…

Read More Here! 0

Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience

For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target’s iconic bull’s-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl’s and Estee Lauder among its clients, recently creating a h…

Read More Here! 0

How Birkenstocks Morphed From Geeky to Trendy

Read More Here! 0

Infographic: Measuring Brands’ Digital Performance Against Their Rivals

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it’s important they benchmark their digital …

Read More Here! 0

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

We’ve all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digita…

Read More Here! 0

Adweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand Chieftains and Tech Titans

This year’s installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon’s Jeff Bezos return to the prime position, placing first for the second straight year. He outpaced Alphab…

Read More Here! 0

You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare

Can Bezos cure America’s healthcare blues? No stranger to bold initiatives, Amazon’s founder and chief executive began writing a prescription in January, joining Berkshire Hathaway’s Warren Buffett and JPMorgan Chase’s Jamie Dimon in a venture designed…

Read More Here! 0

Categories