Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With Texas

“Don’t mess with Texas” is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in 1985. And EnviroMedia, the Austin, Texas, environmenta…

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Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With Texas

“Don’t mess with Texas” is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in 1985. And EnviroMedia, the Austin, Texas, environmenta…

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This Communications Firm Wants to Help Advertising Overcome Its Whiteness Problem

From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today’s advertising world. The Black Paper took the ad industry to task…

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20 Ad Campaigns That Will Win at Cannes

Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a mere 3 percent will win a Lion. So one might think …

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4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don’t have first-party data, you need to develop some, pronto. Relying on third parti…

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15 Ad, Film and TV Directors Who Are Raising the Standard for Storytelling

The director Frank Capra once said: “There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.” Indeed, Adweek’s picks for directors in this year’s Creative 100 are notable for the vividness they bring to their projects, whether th…

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15 Ad, Film and TV Directors Who Are Raising the Standard for Storytelling

The director Frank Capra once said: “There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.” Indeed, Adweek’s picks for directors in this year’s Creative 100 are notable for the vividness they bring to their projects, whether th…

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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more…

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