Wieden+Kennedy Names New Global Brand Director for Nike

Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally. Gustavo formerly served as managing director of W+K S?o Paulo, and was part of the team that helped open the office in 2010. During his time …

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Advertising Executives Share Their Cannes Survival Tips

On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions festival, the conversation’s topic (and surrounding so…

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Barton F. Graf Hires McCann Director to Serve as New Chief Strategy Officer and Appoints First COO

Barton F. Graf, the quirky indie agency based in New York, announced today the hiring of Savanah Brihn as its new chief strategy officer. Brihn, who will join on June 25, most recently was senior vice president and group planning director at McCann New…

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This Communications Firm Wants to Help Advertising Overcome Its Whiteness Problem

From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today’s advertising world. The Black Paper took the ad industry to task…

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WPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in All-Staff Memo

In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports by The Wall Street Journal and The Financial Times t…

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Verizon Gets a New CEO as the Race to 5G Heats Up

Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country’s biggest cell carrier announced on Friday that its current chief technology officer, Hans Vestberg, will succeed CEO Lowell McAdam in …

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WPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual Harassment Case

More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have announced that they will go their separate ways. Campaign…

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Creative Behind Carl’s Jr.’s Famously Risqué Spots Launches New Agency, and an Odd Ad

In the not-so-distant past, Carl’s Jr.’s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That’s no longer the case. About a year ago, the chain made a hard pivot, focusing instead on the food itself, with for…

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Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New Branded Content Division

HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000 creators in 193 countries, has already worked with bran…

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Kate Spade’s Legacy Extends Far Beyond Handbags

Kate Spade, the designer who rose to fashion fame in the 1990s with her eponymous handbag and later, accessory and clothing line, died on Tuesday of an apparent suicide. She was 55 years old. Spade was one of the first designers to recognize the possib…

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