Today, 360i–Adweek’s Breakthrough Media Agency of the Year–announced the promotion of president Jared Belsky to CEO. His predecessor, Sarah Hofstetter, will take on the chair role in what amounts to the latest C-suite shift for the Dentsu-owned netwo…
Read More Here! 0Less than a week after announcing that his son Yannick will soon lead both his media empire Vivendi and his marketing network Havas, French billionaire Vincent Bollor? has reportedly been detained by police over allegations that he used the agency netw…
Read More Here! 0VML is expanding its advisory practice with a variety of new offerings. Among the practice’s expanded capabilities are proprietary market landscape analysis, long-term growth strategies, strategic alliances, marketing technology selection and enablemen…
Read More Here! 0Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itse…
Read More Here! 0Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itse…
Read More Here! 0Typically, agency talent leaves to go client-side–but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Gray joins Colle McVoy from Target, where she spent nearly seven years and most r…
Read More Here! 0Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this…
Read More Here! 0Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an ove…
Read More Here! 0While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman’s years working with local and regional brands helped it “build this authentic understanding of what A…
Read More Here! 0Carol Goll has a passion for products–and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the company’s general manager of brand marketing until h…
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