Has the Media Business Truly Entered an Era of ‘Radical Transparency’?

“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Me…

Read More Here! 0

McDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement

McDonald’s USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate’s vice president of brand content and Lizette Williams comes aboard in the newly-created role, head of cultural engagement. Mitchell …

Read More Here! 0