Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the brand, and while Burberry’s chief creative officer…

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Watch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone

Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company, Movistar. What sets this campaign apart from other cy…

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MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call

Ad agency network MDC Partners called its financial performance for the first half of 2018 “poor” in an earnings call today but sounded more optimistic about the last six months of the fiscal year. Executives focused on several recent moves to reduce c…

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This Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic

The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. “It’s a meme within a meme within a meme,” said Geordie Larratt-Smith, account director at t…

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These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the stu…

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The Creators of Squatty Potty’s Pooping Unicorn Bring You … An Ad School?

If you’re looking for a comedy boot camp or a road map for creating a viral video, this isn’t the class for you. But a new online training program from the Harmon Brothers, the Utah-based boutique agency that spawned Squatty Potty’s pooping unicorn, Ch…

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HP and American Express Created Digital Edens and Cabana Getaways at NY’s Panorama Music Festival

Music festival Panorama had a bleak start to its three-day event–held each year on Randall’s Island in New York since its inception in 2016–thanks to some severe thunderstorms in the area. Those storms eventually led to an evacuation of the festival …

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Deadpool Deadpan Reigns as Ryan Reynolds Snarks It up for Toon Blast

Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool’s marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new…

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Deadpool Deadpan Reigns as Ryan Reynolds Snarks It up for Toon Blast

Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool’s marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new…

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To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’

Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the bloc…

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