Q&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With #MeToo’s Tarana Burke

IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female leaders to drive hard discussions on these topics at its …

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Vermont Is Marketing Its ‘Iconic Brand’ to the Next Generation With Grants and Weekend Visits

“Vermont will pay you $10,000 to move there,” the headline on CNN read. Thrillist’s declared “Move to Vermont and make $10,000 to work from home.” These stories detailed the state’s new initiative, the Remote Worker Grant Program, which will offer 100 …

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Nonprofit Creative Collective Drops Powerful Video Ahead of Cannes to Highlight Brazil’s Diversity Problem

Every country has to do better in their efforts to elevate diversity in advertising–and the U.S. is certainly far from perfect. But Brazil has a particularly big problem when it comes to inclusion. That’s why one nonprofit creative collective is calli…

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Fathers Are Tired of Seeing Doofus Dads in Advertising

With Father’s Day approaching, there’s currently an abundance of ads showing us what American fathers want most. But, a recent study by MDG Advertising revealed fathers don’t like the way they’re portrayed in marketing, and experts agreed something mus…

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Q&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour

Forget what you’ve heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its rote ability to predict outcomes. Goldfarb, a marke…

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Q&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour

Forget what you’ve heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its rote ability to predict outcomes. Goldfarb, a marke…

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Reddit and Twitter Are Creating New Video Ad Formats

Reddit is rolling out native video ads, further deepening the platform’s ways of putting brands in front of its audience. To help monetize the growing use of video content on the platform, the company will place in-stream and out-stream ads within its …

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Cannabis Makes Family TV Time More Fun, Say Pot-Smoking Parents

In unsurprising news, it appears parents occasionally enjoy their children’s company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio. Some key findings from the survey include the fact th…

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Twitter Deploys Food Trucks to NYC Media Agencies to Drum Up Buzz Around Its Live Video Offerings

There’s nothing like a good tailgate party to rally people’s spirits … and win business? Armed with a food truck, games and a spin-to-win prize wheel, Twitter visited various media agencies in New York City last week to garner support for its live vi…

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Mercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software

Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests. The so-called “defeat device,” which keeps emissions …

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