M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans every…

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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans every…

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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out o…

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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out o…

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Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn’t come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of th…

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Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2 percent decline. In the critical North American market, …

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An Inside Look at the World of McIntosh, Manhattan’s Most Exclusive Showroom

It’s a balmy afternoon on Lafayette Street in Manhattan’s artsy SoHo district. Just to the south, beyond Petrosino Square, is the old police headquarters condo that the likes of Cindy Crawford and Calvin Klein have called home. At the corner of Spring …

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Telecom Giant Altice Consolidates U.S. Marketing Business With WPP’s Wavemaker and Y&R

The U.S. division of international telecom conglomerate Altice has chosen WPP’s Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review, …

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Starburst Launched a Clothing Line Inspired By the Only Candy Color That Matters, Pink

Brands launching their own clothing lines isn’t a new thing. We’ve seen it over and over again from companies including McDonald’s, KFC and Taco Bell (in collaboration with Forever 21). All of the pieces looked comfy, cozy and of course stylish, but th…

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Omnicom Boosts and Streamlines Consulting and Design Agencies Under New Dedicated Group

Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting division. The agency said the Brand Consulting Group will…

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