Facebook Is in a Trust Crisis

Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the rig…

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Ashley Madison Gives You One More Reason to Go Running in the Morning

Why do runners run? Ashley Madison provides at least one answer in “Morning Run,” which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison’s had a run of its own this past few years….

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Translation Names New Chief Strategy Officer as Well as New Head of Talent

Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup cha…

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How Brands From Subway to Maserati Are Using Instagram Effectively

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been…

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Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet),…

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WPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops

WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP’s Bran…

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M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot

Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M’s is returning to the …

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M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot

Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M’s is returning to the …

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Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it’s publishing the most …

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How This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout Star at CES

Netflix’s bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake …

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