3 Tips to Help Navigate GDPR’s Confusing Landscape

Well, GDPR is here. For more than a year leading up to the May 25 deadline, thought leaders from around the globe buzzed about its impact in the European Union and beyond. Now that GDPR has gone into effect, the biggest concerns should be its potential…

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR

Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the law or couldn’…

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook

After months of preparation, companies shutting down and the endless deluge of “updates to our privacy policy” emails, the European Union’s General Data Protection Regulation (GDPR) finally went into effect today. The regulation requires companies to l…

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GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consu…

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Q&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR

As Friday’s deadline to comply with the European Union’s General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its advertising platforms. Several media trade groups signe…

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These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

With the European Union’s General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a meeting of the doomed. AppsFlyer, mParticle, Braze an…

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