Microsoft and Walmart Sitting In a Tree

They don’t have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart’s preferred cloud provider. In a press release, Walmart called this a strategic five-year pa…

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Microsoft and Walmart Sitting In a Tree

They don’t have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart’s preferred cloud provider. In a press release, Walmart called this a strategic five-year pa…

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Intel Will Fly a Fleet of Drones in California to Celebrate July 4th

Who needs fireworks when you have drones? To celebrate Independence Day–and show off its own technology in the process–Intel is planning a drone-powered light show tomorrow night in northern California. The stunt, set to take place in collaboration w…

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Lyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing Market

Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it’s acquiring Motivate, the parent company of Citi Bike and other bike-sharing netwo…

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Alibaba Says Its AI Copywriting Tool Passed the Turing Test

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce 20,000 lines of copy a second. It wasn’t clear if Al…

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It’s 2018—Does Your Google Home Know Where Your Children Are?

Earlier this month, a baby boy in the UK said his first word–it was Alexa. As technology continues to evolve and become more intelligent, people aren’t ignorant about the impact it’s having on children, including privacy and developmental concerns. Fo…

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Intel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride

With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel’s infamous drone light shows, which have taken over skies for the Super Bowl, the Winter Olympics and music festivals, finally d…

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The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to simplify the programmatic buying process and better predi…

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The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to simplify the programmatic buying process and better predi…

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How Programmatic Can Usher in New Standards for Cannes

The Cannes Lions Festival has come to represent many things for our industry in recent years. Creativity, yes, but also industry decadence, elitism and, perhaps most importantly, the stark reality that the advertising industry has been fundamentally tu…

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