Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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How to Eliminate Bias in Data-Driven Marketing

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these…

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Can Retailers Solve America’s Long-Running Healthcare Problem?

Walmart is reportedly in talks to acquire insurance company Humana. In an email, Walmart vice president of global corporate communications Greg Hitt said, “As you know, we do not comment on rumors and speculation.” (Humana did not respond.) If true, th…

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Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm

After working at Amazon for a couple of years, Larry Pluimer realized there was a disconnect between brands and Amazon in terms of what’s required to be successful on the platform. That’s exactly what prompted him to start Seattle-based agency Indigito…

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Now Walmart Is a Car Dealer, Too

With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it’s adding a new one: car dealer. Roughly 250 Walmart locations will soon have kiosks for digital automotive marketplace CarSaver as …

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Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature–Shop the Look, with more than 100,000 shoppable products–to capitalize on consumer search behavior on the platform and ove…

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Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher’s SOS call. The social agency grew its reputation on helping brands na…

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Uber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian

A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According to Tempe Police, the car was in autonomous mode when…

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Why the Meal Kit Market Is Probably Overheated and Overhyped

Meal kit companies promise to make consumers’ lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make cooking more exciting and accessible. With chef-cra…

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Why the Meal Kit Market Is Probably Overheated and Overhyped

Meal kit companies promise to make consumers’ lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make cooking more exciting and accessible. With chef-cra…

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