Snapchat May Take on Pinterest in Visual Search, With a Little Help From Amazon

The potential of Snapchat entering the visual search arena might be enough to rattle Pinterest a little bit, but what if Amazon was one of Snapchat’s launch partners in the project? Application researcher Ishan Agarwal discovered references inside the …

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Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first tested the feature by creating an AR ad that let Face…

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Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first tested the feature by creating an AR ad that let Face…

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Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format. That same year, A…

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Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format. That same year, A…

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Will Free Entertainment Boost Prime Day Sales This Year?

Robbie Williams is a huge pop star in the U.K.–the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the ’90s and who then parlayed initial stardom into a flourishing solo…

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Billions in Sales Aside, Amazon’s Prime Day and Alibaba’s Singles’ Day Are Still Digital Yard Sales

Amazon’s fourth annual Prime Day is right around the corner–July 16-17–and while it’s making some moves to pique consumer interest in 2018–including six additional hours of bargains, offers at Whole Foods, expansion to four new countries and surpris…

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Alibaba Says Its AI Copywriting Tool Passed the Turing Test

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce 20,000 lines of copy a second. It wasn’t clear if Al…

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Luggage Company Away Raises $50 Million in Latest Round of Funding

Away, the luggage brand that’s taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The 2-year-old company first disrupted the luggage industry wit…

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Luggage Company Away Raises $50 Million in Latest Round of Funding

Away, the luggage brand that’s taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The 2-year-old company first disrupted the luggage industry wit…

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