Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…

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Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

For the first time in Amazon Prime’s 13 year history, the membership numbers are in CEO Jeff Bezos’ annual shareholder letter, along with other statistics around the Prime business that show the company’s dominance in ecommerce. Amazon Prime’s 100 mill…

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Snapchat Introduces 3 New Capabilities of Its Augmented Reality Lenses With ‘Shoppable AR’

Snapchat is opening up the floodgates, letting advertisers bring real-life shopping experiences to the digital platform. The camera company is introducing three new features, dubbed “Shoppable AR,” to its augmented reality lenses: the “website,” which …

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Walmart Is Giving Its Website a ‘Modern’ Makeover

In an attempt to create “a cleaner and more modern digital shopping experience,” Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty shopping experiences like the home specialty experience …

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With 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding Marijuana Industry

Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze customers about their thoughts on marijuana post-legali…

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How Amazon Is Putting Its Sellers in Peril

Rarely does anyone write about Amazon without including the word “giant.” Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary growth continues as Amazon’s net sales grew by more th…

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Walmart Is Partnering With Postmates to Expand Its Grocery Delivery Services

Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more than 18,000 personal shoppers and crowdsourced del…

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4chan-Backed Slogan Finds Its Way Into Diapers Sold at Target

Target is investigating how laminated cards advocating for white supremacist groups ended up in boxes of diapers it sold. In a blog post, the Anti-Defamation League said it has received at least two complaints, including a Target customer in Washington…

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Apple’s Business Chat Is the Conversational Tool That Retail Needs

Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple’s Worldwid…

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This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers

Thanks to the ever-growing list of data breaches across retail companies and Facebook’s privacy crisis with data firm Cambridge Analytica, data and privacy issues are at the top of people’s minds both in and out of the retail industry. It’s a looming a…

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