These 2 Ecommerce Companies Made Fun and Happiness a Centerpiece of Their Products

Smiley faces, bright colors, confetti and bold taglines: These are just a few of the favorite things that ecommerce companies ban.do and Packed Party are using to target a consumer base that wants relatability and happiness sold to them in the form of …

Read More Here! 0

Video: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz, Glamour and Fun

Decadence is taking on a new form at Winky Lux’s new “retail museum” in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city’s SoHo neighborhood that’s more about experiencing makeup products than it is about buying any…

Read More Here! 0

Walmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z

Walmart’s ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is developing its own in-house basics online-only bra…

Read More Here! 0

Dote, a Virtual Shopping App, Releases Its First Private-Label Brand With a YouTube Star

Emma Chamberlain isn’t a total household name yet–but she’s on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is debuting today on the virtual shopping mall app, Dot…

Read More Here! 0

Dote, a Virtual Shopping App, Releases Its First Private-Label Brand With a YouTube Star

Emma Chamberlain isn’t a total household name yet–but she’s on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is debuting today on the virtual shopping mall app, Dot…

Read More Here! 0

H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New Products

For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational…

Read More Here! 0

H&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to Create 2 New Products

For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the influencer if they post something off-brand. The relational…

Read More Here! 0

Amazon Nets $2.5 Billion in Q2

Amazon announced its financial results for the second quarter of 2018, saying net sales increased 39 percent to $52.9 billion–compared with $38 billion in the second quarter a year ago–and net income was $2.5 billion. In a conference call that includ…

Read More Here! 0

Walmart and Amazon Expand Grocery Delivery

In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the greater Los Angeles area, as well as locations in …

Read More Here! 0

This New Company Is Tapping Instagram and AI to Power the Next Era of Shopping

In an era when influencers can rack up a quarter of their annual income during Nordstrom’s anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista styles of consumers’ favorite Instagram stars. Meet Choo…

Read More Here! 0

Categories