Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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How Marketers Can Leverage Their Customers to Build Trust With Buyers

From fake news to Facebook, there is a crisis of trust in our culture. The 2018 Edelman Trust Barometer study showed it is only getting worse. In the past year, Americans’ trust in institutions has dropped nine points, the steepest decline ever measure…

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Here’s How to Choose the Best VR Headset for You

Virtual reality is all the rage right now, helping everyday people more intimately and realistically experience everything from concerts to live births, and however you’re engaging with it, you want the best headset to maximize your experience. Adweek …

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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Here’s What Facebook Might Be Exploring When It Comes to Blockchain Technology

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector–sort of. On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his p…

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The Internet Is So Bad, Some People Are Making Their Own

The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human connection. Today, however, the internet is also a place where Stoneman Douglas shooting survivor David Hogg …

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3 Surefire Ways of Leveraging the Customer Experience

The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in to commodify and brand these new trends, reac…

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The Top 25 Cities to Live in If You Love Amazon

Los Angeles holds the dubious distinction of being the most polluted city in the U.S.–and having the most traffic congestion in the world. And, if you really love Amazon, it’s where you really should be living. That’s according to a report from packag…

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The Top 25 Cities to Live in If You Love Amazon

Los Angeles holds the dubious distinction of being the most polluted city in the U.S.–and having the most traffic congestion in the world. And, if you really love Amazon, it’s where you really should be living. That’s according to a report from packag…

Read More Here! 0

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