The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide cus…

Read More Here! 0

Q&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity

Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media, and over the last four years, as he has built his m…

Read More Here! 0

With 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding Marijuana Industry

Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze customers about their thoughts on marijuana post-legali…

Read More Here! 0

How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve

Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the relatively recent advent of voice recognition tools like Amazon Echo and Google Home, however, brand voice is becoming de…

Read More Here! 0

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

“Efforts and courage are not enough without purpose and direction.” I’ve always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to the higher strategic plane of purpose and direction–…

Read More Here! 0

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

There’s a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose–it’s important to consumers. According to a new study, 75 percent of global consumers expect brands to contribute to their well-being and quality …

Read More Here! 0

It’s Time to Stop Waiting for Permission to Create Timely Customer Experiences That Resonate

This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these technologies are amusing, and others are interesti…

Read More Here! 0

4 Things Brands Should Keep in Mind When Taking a Stand

Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance, you need to know who your customers are and what’s im…

Read More Here! 0

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising $2.2 million to buy a small plot of land on the U.S.-M…

Read More Here! 0

How Amazon Is Putting Its Sellers in Peril

Rarely does anyone write about Amazon without including the word “giant.” Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary growth continues as Amazon’s net sales grew by more th…

Read More Here! 0

Categories