Salesforce Is Making It Even Easier to Create Shoppable Posts on Instagram

If a picture is worth a thousand words, how much is a shoppable image on Instagram worth? Announced at last week’s National Retail Federation conference, Salesforce Commerce Cloud revealed that retailers can now use their entire product catalog to crea…

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How Brands From Subway to Maserati Are Using Instagram Effectively

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been…

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Why Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting the Industry

“First name Stephen, last name Curry/He came into my life and now everything is less blurry.” Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm…

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Amazon Go Has the Potential to Change How Customers Think About Automation

Amazon Go, a convenience store where there’s no need to stand in a checkout line, sounds like something out of a millennial dream. But it’s now a reality, and it finally opened its doors today in Seattle, Wash., a year later than expected. And while re…

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These 3 Issues Will Shape the Future of Demand-Side Platforms

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencie…

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These 3 Issues Will Shape the Future of Demand-Side Platforms

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencie…

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5 Lessons Algorithms Must Learn From Journalism

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like “Don’t Mess With Texas Border Patrol” and “Satan: If I Win…

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Snapchat Is Making App Install Ads More Targeted With Deep Links

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage wit…

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3 Ways Voice AI Will Change the Way We Shop in 2018

I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sa…

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Here’s What You Need to Know About Marketing Automation

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scie…

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