It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known by the brands we choose time and time again. And as …
Read More Here! 0Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools–even among millennials. In 2016, a survey of marketers revealed …
Read More Here! 0Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools–even among millennials. In 2016, a survey of marketers revealed …
Read More Here! 0Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one ano…
Read More Here! 0Mobile phones. Two little words with endless possibilities. Not even Nostradamus could have predicted the omnipresent power of everyone’s favorite handheld device. Whether you yearn for the old days of family dinners where you actually spoke to one ano…
Read More Here! 0“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent…
Read More Here! 0The very first banner ad on the Internet–for AT&T on Wired in 1994–had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a differen…
Read More Here! 0Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked…
Read More Here! 0Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked…
Read More Here! 0Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because even festivals are now tech and marketing events. Ea…
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