What’s the State of Brand Safety in 2018?

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all. “Trust is everything for a brand,” …

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Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

We’ve all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digita…

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5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted–but, ultimately, it’s about fostering human connections. By adopting a customer-centric mindset and ensuring you have a connected techn…

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Infographic: Has Mar Tech Paid Off for Marketers?

Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and integrate new technologies. More than half feel “overwhe…

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Why User Experience Design Is So Hard for Brands to Get Right

At Nike’s new concept store in West Los Angeles, the digital and the physical converge. Nike by Melrose’s 4,557 square feet of retail space is designed to create an experience that blends mobile app convenience with high-touch human connections. As sho…

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Alibaba Says Its AI Copywriting Tool Passed the Turing Test

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce 20,000 lines of copy a second. It wasn’t clear if Al…

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The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require exte…

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The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require exte…

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Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing

Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the same page when it comes to the process of implementing it or even understanding its potential. We spoke t…

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4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don’t have first-party data, you need to develop some, pronto. Relying on third parti…

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