The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require exte…

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The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require exte…

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Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing

Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the same page when it comes to the process of implementing it or even understanding its potential. We spoke t…

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4 Ways Marketers Can Make Their Customer Data Informative and Inspiring

Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don’t have first-party data, you need to develop some, pronto. Relying on third parti…

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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point. The lower the thermometer drops, they noted, the more liquor home deliv…

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How Marketers Can Leverage Their Customers to Build Trust With Buyers

From fake news to Facebook, there is a crisis of trust in our culture. The 2018 Edelman Trust Barometer study showed it is only getting worse. In the past year, Americans’ trust in institutions has dropped nine points, the steepest decline ever measure…

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Here’s How to Choose the Best VR Headset for You

Virtual reality is all the rage right now, helping everyday people more intimately and realistically experience everything from concerts to live births, and however you’re engaging with it, you want the best headset to maximize your experience. Adweek …

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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Here’s What Facebook Might Be Exploring When It Comes to Blockchain Technology

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector–sort of. On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his p…

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