This Startup Is Using Facial Recognition to Fight Human Trafficking

During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those lights, a group of children slammed up against her ca…

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Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s Inside

The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa. But this time, perhaps it’s something a bit more … carnivorous? In what appears to be a triple-branded stunt promoting Jurassic World…

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In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

“What Happens in Vegas, Stays in Vegas,” goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently typified the Vegas experience with dizzying montages of …

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy to…

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The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy to…

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‘Know Your Girls’ Campaign Spotlights Breast Cancer’s Tragic Toll on Black Women

Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer organization Susan G. Komen and the Ad Council have launche…

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It’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based Marketing

Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as marketers are failing to deliver. We talk the talk. We en…

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Brands Dropped the Ball Marketing to Millennials, but There’s Still Hope for Gen Z

Teen consumers have gone largely ignored and underserved by marketers, most of whom favored the “wait until they have money and independence” approach over the “engage early” mentality. The unfortunate truth for these marketers is that the millennial g…

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