3 Ways to Determine if an Influencer’s Impact Is Real or Fake

Celebrity has been democratized. We are electing the future of entertainment every time we follow, subscribe, comment and share our favorite star’s social posts. This democratization has changed the very definition of celebrity. Over the last 200 years…

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Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday–and it went viral almost instantly. As part of the fundraiser in collaboration with ReThink and The Colony P…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extre…

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Nike Recounts the Story of LeBron James’ ‘Chosen 1’ Tattoo Ahead of His 9th NBA Finals Appearance

The biggest believer in LeBron James’ future success as an NBA player and general human being? LeBron James of course. The Cleveland Cavaliers player had so much confidence in himself and his abilities as a teenager that he went into a tattoo parlor in…

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TV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’ Smartphones

For years, networks have been looking for ways to prevent viewers from skipping commercials, and also trying to prove to advertisers that their spots directly result in consumer purchases. Now AMC Networks thinks it has found a way to simultaneously ac…

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New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…

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New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert, the digital ad marketplace founded by Vox Media and NBCUniversal, is further expanding, adding a number of media organizations that executives say will boost its offerings in its entertainment and women’s lifestyle channels. The digital portfo…

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The Internet Created a GDPR-Inspired Meme Using Privacy Policies

When the European Union’s General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public, clearly, wasn’t totally prepared for an endless barrage o…

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