Infographic: Measuring Brands’ Digital Performance Against Their Rivals

Savvy marketers know that while having a high-quality product is important, it’s not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is exactly why it’s important they benchmark their digital …

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Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t wa…

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Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t wa…

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Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past tw…

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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Infographic: TV Is Steadily Sinking as OTT Skyrockets

There’s been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers, making it clear that no matter what advertisers sa…

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Infographic: How Video on Demand and Time-Shifting Are Changing Television

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still kin…

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Infographic: The Importance of Using Data Effectively and Creatively

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized–and that’s where an eff…

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Infographic: How to Make a Mobile Ad That Consumers Won’t Hate

Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and Magna Global, there are certain mobile ad formats tha…

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Infographic: How the NewFronts Influence the Way Advertisers Approach Digital Video

When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which opera…

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