Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past tw…

Read More Here! 0

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

Read More Here! 0

Infographic: TV Is Steadily Sinking as OTT Skyrockets

There’s been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers, making it clear that no matter what advertisers sa…

Read More Here! 0

Infographic: How Video on Demand and Time-Shifting Are Changing Television

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still kin…

Read More Here! 0

Infographic: The Importance of Using Data Effectively and Creatively

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized–and that’s where an eff…

Read More Here! 0

Infographic: How to Make a Mobile Ad That Consumers Won’t Hate

Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and Magna Global, there are certain mobile ad formats tha…

Read More Here! 0

Infographic: How the NewFronts Influence the Way Advertisers Approach Digital Video

When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which opera…

Read More Here! 0

Infographic: How Streaming Is Changing TV as We Know It

It’s no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they’ve been morphing the way we think about television as we know it, from cable subscriptions to binge-watching…

Read More Here! 0

Categories