Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past …

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Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he could…

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For the First Time, Consumers Are More Likely to View Ads Online Than on TV

GroupM unveiled its 2018 “State of the Digital” report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online surpassing every other vertical–linear TV, print and …

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Infographic: How to Make a Mobile Ad That Consumers Won’t Hate

Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and Magna Global, there are certain mobile ad formats tha…

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Tide’s Super Bowl Ads Helped Maintain Sales Despite the ‘Tide Pod Challenge’

When teens across the country decided it might be fun to eat Tide Pods (or dare their friends to eat Tide Pods), the brand hit a bit of a rough patch. New research from YouGov BrandIndex shows that in the months following the Tide pod ordeal, perceptio…

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New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) …

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Infographic: How the NewFronts Influence the Way Advertisers Approach Digital Video

When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which opera…

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Foursquare’s New In-House Agency Will Crank Out Location-Based Mobile Creative for Brands

Foursquare wants to be known for more than just its location data. The company, once known primarily for its consumer-facing app but more as a location-intelligence firm in recent years, is unveiling a new in-house agency today called Sixteen by Foursq…

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