These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This Week

The whirlwind of last week’s Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to smart TVs and artificial intelligence. Here’s what…

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Pornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief

Here’s one light-hearted insight from Hawaii’s rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn. Pornhub, a surprising leader in data visualization, crun…

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YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off o…

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Where Is the Line Between Creepy and Creative in Advertising?

In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online priva…

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Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads

There’s a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they’ll lose customers by getting into “political territory.” However, the times, they are a-changin’…

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IAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports

The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, cal…

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Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” The Sprout Social study contradict…

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The #TimesUp Movement Dominated Social Media During the Golden Globes

The Golden Globes was, probably unsurprisingly, a hot topic on social media last night. Overall the awards show drew 3.3 million tweets, beginning Sunday and carrying through into the early hours of Monday morning. The evening was dominated by women ca…

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Infographic: What Marketers Really Think About Artificial Intelligence

In a world of tech innovations, new platforms and constant competition, it’s easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidl…

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Infographic: What Marketers Really Think About Artificial Intelligence

In a world of tech innovations, new platforms and constant competition, it’s easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidl…

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