Infographic: How Streaming Is Changing TV as We Know It

It’s no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they’ve been morphing the way we think about television as we know it, from cable subscriptions to binge-watching…

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Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson’s Zyrtec rolled out a Google Assistant skill that cranks out daily allergy and weather information as part of a bigger data …

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Q&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved Over 2 Decades

In 2000, Harriet Pearson became IBM’s first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at the Washington, D.C.-based firm Hogan Lovells, is a…

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The Era of the Chief Privacy Officer: How the Newest C-Suite Role Is Protecting Consumers and Companies

In the annals of data privacy scandals, Facebook’s current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the private data from 87 million (at last count) of its use…

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How One Location-Based Data Firm Is Preparing for GDPR

With the European Union’s General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid potentially huge penalties of 20 million Euros or 4 per…

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What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm’s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union’s Gener…

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Infographic: Women Use Their Phones for Way More Than Just Communicating

As innovation in mobile changes how society operates, women are using their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning. Almost half of women ages 18 to 34 check their p…

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What MRC Accreditation Actually Means for Facebook

Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accred…

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What MRC Accreditation Actually Means for Facebook

Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accred…

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Google’s Real-Time Final Four Ads Tried to Predict the Games’ Outcomes. So How Did They Do?

A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s b…

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