Dentsu Inc. Considers Restructuring Operational Model to ‘Maintain and Enhance Growth’

Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating company and a holding company. Dentsu Inc. president and …

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Agencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study Finds

For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education management firm servicing the advertising industry…

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What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model

Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million. In a statement, Sorrell hinted at his future strategy by saying the acquisition “repre…

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Omnicom Fails to Meet Second-Quarter Revenue Goals

Omnicom failed to meet its second-quarter revenue goals, but CEO John Wren said the holding company had “a good quarter” in an earnings call today. Omnicom’s worldwide revenue increased 1.8 percent year over year in the second quarter of 2018 to $3.9 b…

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Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t wa…

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Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

Female sports fans have long known that even if the community still acts like a boys’ club, women are some of the most passionate sports junkies out there. And the numbers prove it: Sports brands need to start paying attention to women if they don’t wa…

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How Toyota’s Investment in Music Festivals Continues to Pay Off

It’s one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life Is Beautiful or Stagecoach). Toyota has always want…

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Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news–that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers–set the internet ablaze,…

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Advertisers Are More Concerned Than Ever About Brand Safety, According to New Study

Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising d…

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Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past tw…

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