Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news–that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers–set the internet ablaze,…

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Advertisers Are More Concerned Than Ever About Brand Safety, According to New Study

Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe environments, according to a survey of 304 advertising d…

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Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die down anytime soon. Over 50 percent of influencers started producing content for brands within the past tw…

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Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual track…

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Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed 305 brand marketers and agencies and found that they …

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides this year: Privacy, ecommerce, China and work. Here’s a closer look at the year, acc…

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 2…

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Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past …

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Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe’s executive director, said he was spending too much money on print without verifiable results, and he could…

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