M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans every…

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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

M&M’s is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans every…

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What Dunkin’ Donuts Can Learn From Starbucks’ Social Strategy

Some coffee lovers adore Dunkin’ Donuts, others prefer Starbucks and still others don’t give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner emerges. In a report, earned media performance platform S…

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Stores Can Reignite the Flame With Consumers Through Flagships

It’s no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for. With the ability to open multiple browser tabs, shoppe…

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Adobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next

Like many college graduates, Adobe’s CMO, Ann Lewnes, graduated, did an internship but couldn’t find a job. So, she moved to California and 30 years later, she’s now a top executive at Adobe, where at the company’s annual Adobe Summit, she interviews a…

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What Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer Relationships

When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined comment, but bringing a predictive analytics firm in…

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Equinox and Adobe Execs on the Future of Design and Creating the Best Brand Experience for Consumers

Content is everything and everywhere, a sentiment that Equinox’s director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox’s digital experiences and products, such as content on an Equinox email or i…

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The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars

Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist: they don’t rhyme. Riders took to social media thro…

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Hamilton Shirts Is Introducing a Women’s Collection for the First Time in Its 135-Year History

Growing up in Houston, Kelly Hamilton didn’t have what you might call a typical childhood–for Texas or anywhere else. While other kids’ lives revolve around the usual backdrop of suburban subdivisions and soccer practice, Hamilton spent her girlhood w…

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HQ Is Awarding 6-Figure Prizes This Week Thanks to Integrations With Nike and Warner Bros

HQ, the mobile trivia game, has scored two major brand partnerships: Warner Bros and Nike. This week the twice-daily game, which can be played at 3 p.m. and 9 p.m., will have unique prizes and bigger winnings to offer due to the partnerships. Nike is u…

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