How This Baseball Fan Turned His Passion Into a Thriving Brand

A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to…

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How This Baseball Fan Turned His Passion Into a Thriving Brand

A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to…

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Here Are the Keys to Inspiring Creativity in Your Teams

Trust, latitude and a lot of patience. These are just some of the keys to ensuring creatives maintain their edge. Recently, at our Elevate: Creativity event, we talked with Brad Jakeman, senior advisor and consultant for PepsiCo, Harry Kargman, founder…

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Set in the Street Lets Passersby Interact With Ornate Sets—in the Street

When Justin Bettman first created his ongoing photo project, “Set in the Street,” he did so because he wanted to create elaborate sets but didn’t want to rent an expensive studio to bring his project to life. Plus, he reasoned, you’re really only payin…

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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love en…

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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

Read More Here! 0

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