Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails

Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year’s event, which is happening this week in at Shinnecock Hills Golf Clu…

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Macy’s Looks Internally to Find Next Big Influencer Campaign

When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy’s, however, is taking a different approach. The retail giant is instea…

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Coke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan

Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception–likely because, as a month dedicated to fasting and self-denial, it represents the exact opposite of most marketing messages. But h…

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Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a nation today. For brands and their consumers, the strug…

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How Wellness Culture Has Altered Marketing for Both Agencies and Brands

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body and spirit. Unlike the traditional …

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Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New Branded Content Division

HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000 creators in 193 countries, has already worked with bran…

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How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and mark…

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LeBron James Makes Cover of NBA 2K19 in Second Appearance

LeBron James hasn’t had a great week on the court, but here’s one win for him: A new campaign for the release of NBA 2K19–the 20th anniversary edition–has just launched, featuring James in his second cover appearance in the simulation game’s history….

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How to Bridge the Gap Between Gen X, Gen Y and Millennials

I was born in Hackensack, New Jersey, in 1980. Depending on who you ask, that makes me part of Gen X, a millennial or part of the oft-debated, rarely-remembered label, Gen Y. We don’t hear much about Gen Y for a few reasons. First, it’s relatively smal…

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SoulCycle Welcomes All Souls With Colorful Pride Marketing Campaign

SoulCycle has always pushed a message of openness, welcoming anyone who walks through those studio doors to participate in a spin class. Now, the brand is showcasing that message through a major marketing campaign timed to Pride month, and it’s bright,…

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