In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

“What Happens in Vegas, Stays in Vegas,” goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently typified the Vegas experience with dizzying montages of …

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities

When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the baby’s gender put families and friends at a loss of what…

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The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy to…

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The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy to…

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It’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based Marketing

Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as marketers are failing to deliver. We talk the talk. We en…

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The Obamas Enter Multiyear Creative Partnership With Netflix

For years, Barack and Michelle Obama took their message directly to the people. They’re doing it again, this time in a slightly different way. The former president and first lady have officially entered into a multiyear agreement to produce films and s…

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Why Does the Internet Suck?

Ones and zeroes don’t lie like humans do. The internet is a prime example of how an infallible technology butts up against the fallibility of man. So it is perhaps unsurprising that the internet, as it stands, is broken. There’s a perverse logic here: …

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Editing Tweaks That Can Boost Your Video’s Performance on Facebook

A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they’re leaving potentially millions of views on the table. Facebook video culture…

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Amid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset

Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of the few places without such uncertainty, AMC Netwo…

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