Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a nation today. For brands and their consumers, the strug…

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How Wellness Culture Has Altered Marketing for Both Agencies and Brands

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body and spirit. Unlike the traditional …

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How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and mark…

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How to Bridge the Gap Between Gen X, Gen Y and Millennials

I was born in Hackensack, New Jersey, in 1980. Depending on who you ask, that makes me part of Gen X, a millennial or part of the oft-debated, rarely-remembered label, Gen Y. We don’t hear much about Gen Y for a few reasons. First, it’s relatively smal…

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Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday–and it went viral almost instantly. As part of the fundraiser in collaboration with ReThink and The Colony P…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaini…

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When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extre…

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The Internet Created a GDPR-Inspired Meme Using Privacy Policies

When the European Union’s General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public, clearly, wasn’t totally prepared for an endless barrage o…

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This Startup Is Using Facial Recognition to Fight Human Trafficking

During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those lights, a group of children slammed up against her ca…

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