The Obamas Enter Multiyear Creative Partnership With Netflix

For years, Barack and Michelle Obama took their message directly to the people. They’re doing it again, this time in a slightly different way. The former president and first lady have officially entered into a multiyear agreement to produce films and s…

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Why Does the Internet Suck?

Ones and zeroes don’t lie like humans do. The internet is a prime example of how an infallible technology butts up against the fallibility of man. So it is perhaps unsurprising that the internet, as it stands, is broken. There’s a perverse logic here: …

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Editing Tweaks That Can Boost Your Video’s Performance on Facebook

A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they’re leaving potentially millions of views on the table. Facebook video culture…

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Amid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset

Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of the few places without such uncertainty, AMC Netwo…

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Set in the Street Lets Passersby Interact With Ornate Sets—in the Street

When Justin Bettman first created his ongoing photo project, “Set in the Street,” he did so because he wanted to create elaborate sets but didn’t want to rent an expensive studio to bring his project to life. Plus, he reasoned, you’re really only payin…

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Netflix Will Soon Be Included in Xfinity Packages

Comcast and Netflix are expanding their partnership to offer the TV and movie streaming service as part of Xfinity packages. In 2016, Comcast launched Netflix on its X1 platform, where Netflix users accounts could switch over to the streaming service w…

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Q&A: Monster’s CMO on Digital Transformation, Reinventing the Company and Data Privacy

Many traditional and early web companies have had to consider how to keep their brands modern while creating successful digital transformation. Jonathan Beamer, Monster’s new chief marketing officer who joined last November, has a plan for the web 1.0 …

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How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile…

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Chairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not Regulation

Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg “an incredible innovator.” “He’s changed the world,” Walden said during a keynote discussion at the opening of the NAB Show in Las Vegas. Zuckerb…

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Apple’s Business Chat Is the Conversational Tool That Retail Needs

Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was a renewed interest in chatbots at Apple’s Worldwid…

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