14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work

CANNES, France–Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from packaging to print to video, line the aisles of the Palais basement. Digital work is available for vi…

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Could These Be the Themes That Emerge at Next Year’s Cannes Lions?

The themes that emerged from this year’s Cannes Lions festival were wide-ranging. Publicis’ (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell’s reemergence. Consultancies versus holding companies was another hot top…

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How Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded Content Script

Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally, brands have traditionally hit the bandwagon, connecting…

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Inside Nike’s Most Successful Failure

CANNES, France–Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in logistical scope, Breaking2 was Nike’s attempt to run a m…

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Facebook Created a Playful Space for Makers on the Beach at Cannes, With Bonus Privacy Stations

CANNES, France–Facebook’s experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or watch an immersive video about the history of human…

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The Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a Bronze Lion

If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don’t work in advertising, the odds are even worse. So who are we to begrudge anyone a win, whatever the color? While most of Adweek’s covera…

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The Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a Bronze Lion

If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don’t work in advertising, the odds are even worse. So who are we to begrudge anyone a win, whatever the color? While most of Adweek’s covera…

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Inside Google’s Mission to Inspire—And Hire—Diverse Creatives at Cannes Using The Creative Campus

It’s rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that’s exactly what Google executives did during the kickoff breakfast for the company’s Creative Campus–a program designed to support 4…

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Inside Google’s Mission to Inspire—And Hire—Diverse Creatives at Cannes Using The Creative Campus

It’s rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that’s exactly what Google executives did during the kickoff breakfast for the company’s Creative Campus–a program designed to support 4…

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Expectations vs Reality: Cannes Tried to Address Sexism, But Those Talks Don’t Match the World Around Us

Throughout history, the French have been leaders in innovation, invention and social change. Antibiotics, aspirin and the cure for TB. Taxi cabs, hairdryers and binoculars. Jeans, raincoats and the A-line skirt. And of course, escargot, foie gras and C…

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