Zippo rules like Satan in garbage wasteland

BrnZipPrntGrbgeEarth72 copy

Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another one here. Like the shop’s past work for the brand, the new effort is eye-catching and memorable, but perhaps not in a good way. If Hieronymus Bosch (Google him, people) had been hired to come up with a fire-safety or anti-smoking campaign, these grimy, arid, almost apocalyptic visuals (note the devil’s head on this Zippo) might have been the result. “Disposable. Just another word for garbage,” it says at the bottom. The overall effect calls to mind (and nostril) the noxious stench of smoldering trash at the city dump. Ignited by Zippos, perhaps? No matter how you spin it, that stinks.

—Posted by David Gianatasio

Read More Here! 0

Zippo’s banners too hot for neighboring ads

Zippo

These Zippo banners by Brunner are hot. Ha-ha-ha! I don’t get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to the heat of the flame below. See the ads in action here, here and here. A woman in one starts stripping—because sex sells, baby! Sorry, I just watched Mad Men, and I can’t stop talking like that. Still, it fits, because Zippo would’ve been big in the early ’60s. Did JFK light his cigars with one? Let’s just say he did. The guys in two other Zippo banners keep their clothes on—because it’s a man’s world, baby! Sorry, I’ve been doing that all day. My officemates are so sick of it. Who cares—I’m on fire, baby! No, really, they just set my shoes on fire. Thanks for ruining my day, Zippo.

—Posted by David Gianatasio

Read More Here! 0