IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot program that will let brands, agencies and publishers be…

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IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot program that will let brands, agencies and publishers be…

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AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five of the company’s biggest brands: Budweiser, Bud Li…

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Why Blockchain Could Be the Solution to Many of the Problems Brands Are Facing

It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology–which creates an unchangeable digital ledger of transactions–more seriously….

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Here’s What Facebook Might Be Exploring When It Comes to Blockchain Technology

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector–sort of. On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his p…

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The Internet Is So Bad, Some People Are Making Their Own

The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human connection. Today, however, the internet is also a place where Stoneman Douglas shooting survivor David Hogg …

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The Dapp Store Is Where You Can Satisfy All Your Decentralized App Needs

It’s a big week for the internet. Decentralized app protocol Blockstack has unveiled an app store for decentralized apps that, naturally, are called dapps, making this arguably the world’s first Dapp Store. Through the Dapp Store, consumers can access …

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Blockchain Is Magic for Influencer Marketing, But in a Bad Way

The blockchain value proposition is that ad fraud and a confused and complicated marketplace prevent brands from running successful influencer marketing campaigns, and that blockchain solves these problems through price transparency and better metrics …

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3 Steps Toward Accepting Blockchain’s Place in Media

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover …

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IBM Is Betting on Blockchain to Provide Transparency in Media Buying

Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency t…

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