Agency Marketing Veteran Fitzmaurice Joins Blockchain-Powered Entertainment Studio

Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered by blockchain technology and built on the Ethereum…

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Agency Marketing Veteran Fitzmaurice Joins Blockchain-Powered Entertainment Studio

Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered by blockchain technology and built on the Ethereum…

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Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain

This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served as the location for a pop-up coffee shop hosted by …

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Microsoft and EY Are Rolling Out Blockchain Technology for Xbox

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockch…

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Microsoft and EY Are Rolling Out Blockchain Technology for Xbox

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockch…

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Facebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands

The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn’t mean every company with “coin” at the end of its name can flood the social network with ads. Product management director Rob Leathern…

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IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot program that will let brands, agencies and publishers be…

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IBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending

IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot program that will let brands, agencies and publishers be…

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AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five of the company’s biggest brands: Budweiser, Bud Li…

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Why Blockchain Could Be the Solution to Many of the Problems Brands Are Facing

It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology–which creates an unchangeable digital ledger of transactions–more seriously….

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