IBM Is Betting on Blockchain to Provide Transparency in Media Buying

Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency t…

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Can Blockchain Give Consumers More Control Over How They View Ads?

Between Facebook’s never-ending data targeting scandals and the drumbeat rise of ad blockers, some entrepreneurs think it’s time to renegotiate the relationship between the digital advertising industry and the consumers it serves. And they say the buzz…

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This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers

Thanks to the ever-growing list of data breaches across retail companies and Facebook’s privacy crisis with data firm Cambridge Analytica, data and privacy issues are at the top of people’s minds both in and out of the retail industry. It’s a looming a…

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Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to chang…

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