The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love en…

Read More Here! 0

The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

Read More Here! 0

The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

Read More Here! 0

Categories