How 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their Game

Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name three campaigns and spots that, while considerably di…

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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love en…

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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

Read More Here! 0

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