How AI Is Making Advertising More Efficient and Consumer-Focused

Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for cheap digital real estate. Of course…

Read More Here! 0

How Marketers Can Prepare for Unintended Consequences of AI

Today, a great deal of attention goes into applying artificial intelligence and machine learning to advertising. And the value that AI can bring to marketing is unquestionable, from creating thousands of variations of creative formats to optimizing cam…

Read More Here! 0

Facebook Hires Team Behind AI Startup in Battle Against Fake News

Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it’s hiring the team behind UK startup Bloomsbury AI to improve its ability to comprehend and learn from ordinary langu…

Read More Here! 0

3 Ways AR Creates Customer Value That’s Practical, Yet Personal

Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it s…

Read More Here! 0

How AI Will Create a More Flexible Future for Brands

Thinking years ahead from today, there’s little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She’ll look at a world enabled by highly-evolved AI, absorb infor…

Read More Here! 0

Alibaba Says Its AI Copywriting Tool Passed the Turing Test

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce 20,000 lines of copy a second. It wasn’t clear if Al…

Read More Here! 0

Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer Vacations

Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That’s standard fare for the summer. The difference for this campaign? Best W…

Read More Here! 0

Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer Vacations

Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That’s standard fare for the summer. The difference for this campaign? Best W…

Read More Here! 0

Q&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour

Forget what you’ve heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its rote ability to predict outcomes. Goldfarb, a marke…

Read More Here! 0

Q&A: Author Avi Goldfarb on How AI Will Change the World—Without Sci-Fi Glamour

Forget what you’ve heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its rote ability to predict outcomes. Goldfarb, a marke…

Read More Here! 0

Categories