Advanced Advertising Is Delivering More Data, Better Targeting … But What Else?

Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked…

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Advanced Advertising Is Delivering More Data, Better Targeting … But What Else?

Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked…

Read More Here! 0

Facebook’s First Exclusive Stream of a Major League Baseball Game Gets Mixed Reviews

Facebook continued to prove it’s more than just a social platform with Wednesday’s broadcast of a Major League Baseball game. The match-up between the Philadelphia Phillies and New York Mets was the first of 25 MLB games Facebook will livestream this s…

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Facebook’s First Exclusive Stream of a Major League Baseball Game Gets Mixed Reviews

Facebook continued to prove it’s more than just a social platform with Wednesday’s broadcast of a Major League Baseball game. The match-up between the Philadelphia Phillies and New York Mets was the first of 25 MLB games Facebook will livestream this s…

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Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza

Snag yourself a fresh Adweek subscription, hot off the presses! There’s basically nothing an Adweek magazine can’t do! This limited offer runs through this weekend only, so don’t delay, act fast!

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The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love en…

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Video: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads

The ratings may not have been great, but there were a number of good commercials during ABC’s broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team headed down to New York’s Washington Square Park to ask NYU students and other passe…

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Video: We Asked New Yorkers to Name the Brands Behind This Year’s Oscars Ads

The ratings may not have been great, but there were a number of good commercials during ABC’s broadcast of the 90th Academy Awards on Sunday. So, the Adweek video team headed down to New York’s Washington Square Park to ask NYU students and other passe…

Read More Here! 0

The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

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The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot f…

Read More Here! 0

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